As part of a strategic focus on skincare, Marks & Spencer Beauty has landed a new online and in-store partnership with Clinique, one of the world's biggest skincare and makeup brands, valued at approximately $5 billion in 2021.
Richard Price, MD of M&S Clothing & Home, said, "A compelling beauty offer is part of our plans to reshape M&S—innovating with our own brands and continuing to introduce complementary third-party products such as skincare experts Clinique."
He added, "Our broad customer base and reach makes us an attractive platform partner and in turn, introducing beauty brands helps us become more relevant, more often for our 22m customers offering them a convenient and seamless shopping experience. We're also pleased to be introducing a bespoke in-store offer in our destination stores where we know customers appreciate having someone on hand to help with purchasing."
Beginning this summer, Clinique will be available on M&S.com for free next-day delivery or click & collect to over 700 locations. The brand will roll out to 34 M&S stores from Leeds to London Colney with staffed Clinique counters, while an additional 40 stores will have product available displayed in a bespoke Clinique fixture, including additional exposure in M&S Menswear sections.
Rachel Baker, Vice President / General Manager Clinique UK and Ireland, said, "This is an extremely exciting time for Clinique to be entering into one of the UK's most iconic and trusted high street shopping destinations. Marks & Spencer offer a convenient hybrid shopping experience, and we want to make it accessible for consumers to purchase their favorite Clinique products seamlessly, while shopping in-store or online."